Nutrisystem's history goes back to the 70s when meal replacement programs were not that popular. Being a pioneer with its food delivery weight loss program, and marketing its weight loss products with Nutrisystem promo codes, the leading weight management diet today enjoys top rankings in the weight loss industry.
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The History of Nutrisystem
Food portioning or rationing has always played an important role during times of stress. Sea captains, military leaders and rulers would limit the amount food that people could eat. This was done out of necessity during their long voyages, military campaigns and times of famine. In the twenty first century, food rationing still exists. For industrial nations it is done as a form of dieting and weight control.
As food production grew to an excessive amount so did dietary intake. For industrial nations like America, food portions tend to be larger resulting in an epidemic of obesity. One of the easiest solutions was to portion your food appropriately. It became important that people learned the proper way to eat, which today can be accomplished through a calorie and nutrition calculator.
In 1941 the USDA developed an early food guide known as the recommended daily allowances. The guide recommended four basic foods such as dairy, grains, meats and fruits and vegetables. This early guide of food and portions gave way to the food pyramid, which is the guideline for intake to this day.
Over the years, the development of the food pyramid became a great system of suggestions backed by experts and research. This gave way to standards and guidelines for how much food you should be eating. One major problem that the food pyramid presented is lack of discipline to stick to the recommendations. In the early 1970s numerous diet programs and regimes developed to help people stick to the recommended guidelines.
Nutrisystem was one of the companies that utilized the guidelines set forth by the USDA. In 1972, the company was formulated around a protein diet but failed to be successful. However, in 1978 they took a new approach by portioning and packaging preserved foods. By capitalizing on both daily-recommended intake and the lack of discipline from consumers, Nutrisystem was able to develop one of the most successful dietary programs to date.
By the 1990s, Nutrisystem had developed the largest weight-loss program in United States and had numerous centers throughout the country. Nutrisystem food was low-priced, and there were Nutrisystem discount codes for those who were looking for a discount. The success was short lived when the company was forced to file bankruptcy in 1993. Due to several factors, Nutrisystem had to shut down their weight-loss centers.
In 1997, the company began formulating new marketing, advertising and services. In 1999, Nutrisystem reemerged as a television/ Internet Company. Their new approach was to sell nothing but prepackaged portioned food. By using celebrity spokespeople and effective advertisement, the company was able to complete with other weight-loss programs such as weight-watchers and Atkins.
By 2001, Nutrisystem was growing exponentially. They were able to get one of the great NFL quarterbacks, Dan Marino as a spokesperson. Also, they were able to strike a deal with QVC to sell their packaged plan. Both advertising moves increased revenue greatly. Since the company’s formation in 1972, Nutrisystem has been able to take dieting and portioning to a whole new level. They offer many services and meals to help people who are trying to lose weight.
There are many options that an individual can select from. Nutrisystem offers a twenty-eight day plan in which you select your menu for breakfast, lunch, dinner snacks and desert. No matter what kind of person you are, there is a specific plan that is designed for you. There is the standard male and female plan. There is also a male and female silver plan for senior citizens and a plan for diabetics.
The company has a long history and has been able to tailor their packaged portions to the market. One reason they have been successful is that they stay current. From the time that they formed, they have constantly changed their menu by adding new selections of packaged food. The variety allows for customer satisfaction and growth.
Another reason why the company has proven to be successful is that they have experts and counselors on hand. By having expertise on their side, the company has been able to develop a weight-loss program that does not just focus on smaller portions. They also focus on nutrition, carbohydrate intake and fat intake. By providing foods that help hunger control, the company has been able to help the consumers stay disciplined and stick to the guidelines set forth by the USDA.
Nutrisystem has been focused on convenience for the consumer. After the dieter selects their program, using a Nutrisystem coupon code discount, they receive their packaged portioned food in the mail. This cuts down on shopping, calorie counting and intake management.
It’s safe to say that Nutrisystem has been effective in revolutionizing weight control. They have taken guidelines set forth by the government as well as experts and made an effective consumer based weight-loss program which ranks high on obesity weight loss program reviews.